Just You’s new look website was launched on August 20 2007.
Just You was re-launched as its own brand on Monday 26 September 2005. It became the new name for the company dedicated to creating worldwide holidays for single travellers.
Just You is the UK’s number one operator for those who choose to travel alone.
Just You is part of the same group as Page & Moy and Travelsphere who first started creating holidays exclusively for single travellers in 1999.
The group is the UK market leader in overseas, escorted holidays with over 200,000 customers each year.
Just You is a direct sell operator, with no sales through travel agents.
Just You holidays are about experiencing the world with like-minded people.
Just You is not a dating agency. Customers are not divided into male/female ratios on holidays or segmented by age.
Every customer booking a holiday has their own room.
Holidays feature no single supplements.
Every holiday is accompanied by a professional tour manager.
Holidays are perceived as offering quality and value for money.
Customers flying from Heathrow or Gatwick airports can get to know their fellow travellers the night before they fly on an optional pre-holiday get-together.
Customers receive the free use of an executive airport lounge on all long-haul departures.
The majority of holidays feature 4-star accommodation on a half-board basis, plus several excursions, group activities and dinner parties.
The 2008 brochures feature over 80 holiday ideas in 40 countries around the world.
Just You produce four brochures a year - two covering the main summer period, another spanning autumn through spring and Christmas & New Year breaks.
Justyou.co.uk allows visitors to check availability – with options to search by country, holiday type, region, duration, airport, date and price. It is also possible to search by events, experience or personality type and request brochures, book on-line and subscribe to the monthly e-newsletter. The site also features testimonials, FAQ’s, latest offers and current brochures in an electronic format.
Your community is an interactive neighbourhood on www.justyou.co.uk which gives everyone from seasoned single travellers and those contemplating those first tentative steps towards a ‘singles’ holiday the opportunity to share news, views, stories, tips and holiday snaps. Customers can also search for new friends made on holiday in the ‘re-you-nited’ section.
In September 2006, Just You offered the first exclusive cruise for single travellers.
Just You Discovery Weekends based in the UK are aimed at people of all ages contemplating taking their first steps towards a ‘singles’ holiday.
Just You monthly e-newsletter is mailed to over 20,000 potential customers. It features holiday news, special offers and late availability.
‘Just You Special,’ a quarterly newsletter is mailed to over 160,000 potential customers. It features special departures and latest offerings from the Just You range.
The Just You Parks & Canyons tour of America was featured on the BBC Summer Holiday programme in October 2000.
Over 60% of the adult population would consider taking a holiday on their own, although less than 50% of them are single.
20% of Just You customers are not single, but prefer for all kinds of reasons to holiday alone.
39% of the adult population- 19 million people are currently single. This figure is expected to rise to 41% by 2011. Source: Mintel 2006.
Being single will be a conscious life-style choice for many in the future and will become a cultural norm. Source: Mintel 2006.